Understanding the right digital marketing strategy for your business can be complex. Consequently, we have compiled this FAQ to help you navigate our process and understand how we drive growth.
What digital strategy is best for my business?
Every business is different – so we avoid ‘cookie-cutter’ strategies. Our first step is a comprehensive discovery and audit phase to understand your business, target audience, competitors, and current performance. We then start to build a business strategy that prioritizes channels and tactics based on how to best exceed your specific goals and align the efforts with your specific budget. We’ll present a clear, data-driven plan for your approval.
How does your creative services and digital marketing services work together?
Our creative process is fully integrated with our data and strategy teams. We don’t just design beautiful assets; we create conversion-driven content (ads, landing pages, videos, etc.) informed by user experience (UX) insights and A/B testing data. Every creative piece is built to achieve a specific marketing objective.
How do we measure success?
We define success through measurable results, not just vanity metrics. Specifically, we track Key Performance Indicators (KPIs) like Cost Per Acquisition (CPA), conversion rates, and long-term customer value. We follow the transparency standards set by industry leaders like Search Engine Journal to ensure our reporting is accurate and honest.
When can I expect to see results?
Building a sustainable digital marketing strategy is a marathon, not a sprint. While some paid campaigns show results in weeks, organic growth and SEO typically take 3 to 6 months to show significant momentum.
What happens if a campaign is not working?
We believe in a proactive, data-driven approach. If a campaign isn’t meeting its expected performance benchmarks, we don’t wait for the monthly meeting. We will immediately conduct a deep-dive analysis to diagnose the issue, develop a clear pivot or optimization plan, and communicate the new strategy to you quickly for approval.
What makes your company different from other within the industry?
We differentiate ourselves through our transparent, consultative partnership model and our focus on user experience and results. We don’t just execute tasks; we act as an extension of your team, providing strategic advice and clearly linking your investment back to measurable business outcomes. Our proactive communication ensures you’re never in the dark and this is a team effort at all times.
Who will be my primary point of contact?
Each client is assigned a dedicated HQ Consulting Team Member. This person is your main point of contact, ensuring consistent communication and acting as the liaison between you and our specialized in-house teams (Creative, Analytics, Digital Marketing). They are responsible for making sure your strategy stays aligned with your business objectives and for providing proactive updates.